Before You Blame Your Age: Rethinking Fat Loss After 40
Working out. Watching what you eat. Still carrying the belly? Learn what to reassess—and how to build a plan that fits your body and your busy life.
Join fitness coach Adrian Van Vleck and Chris Martinez, CEO & Co-Founder of Optima Weight Loss, for a practical conversation about getting leaner after 40.
You’re willing to put in the work. You’d just like it to show.
You get to the gym.
You make an effort with your food.
You’re juggling work, relationships, and a calendar that somehow fills up before the week even starts.
But the belly is still there.
Your clothes don’t fit the way you want. You don’t feel as confident with your shirt off. And you’re wondering why the effort that used to work isn’t producing the results you remember.
Before you accept that explanation, let’s take a closer look at your plan.
Leave with a clearer idea of what to do next.
Adrian and I are hosting this webinar to help you look at your training, nutrition, and everyday habits—and identify questions worth asking about your health.
We’ll talk about the things that get overlooked when the advice stops at “eat less and work out more.”
What to review when your effort isn’t producing results
How to take stock of your current training, eating habits, and progress so you can make more informed adjustments.
How to build a routine around a demanding life
What to do when work runs late, travel interrupts your schedule, or the workout you planned simply isn’t happening.
How to stop one rough day from becoming a lost month
Recognize all-or-nothing thinking and learn a practical way to get moving again without waiting for Monday.
How to approach holiday eating with a strategy
Navigate parties, business dinners, and weekends while keeping your fitness goals part of the decision.
Where medical guidance belongs in the conversation
What to bring up with a qualified doctor when you have concerns about your weight or health—and why medical support and everyday habits need individual attention.
You’ll leave with a simple framework for reviewing your current approach and choosing your next steps.
Your fitness needs a place in the life you’re building.
You’ve got ambitions.
You want your business to grow. You want to enjoy the rewards. You want the strength and confidence to make the most of the years ahead.
And yes, you’d like to look good doing it.
You don’t need to apologize for wanting a smaller waist or feeling more comfortable taking your shirt off.
But you do need an approach you can follow while continuing to pursue everything else that matters to you.
That’s the conversation we’re having.
Meet your hosts
Adrian Van Vleck
Adrian works with clients through personalized training, nutrition guidance, and ongoing coaching.
His focus goes beyond handing someone a workout plan. He helps people troubleshoot the missed sessions, changing schedules, social situations, and thinking patterns that make consistency difficult.
Chris Martinez
I’m an entrepreneur in my 40s who lifts, plays soccer, and trains jiu-jitsu.
I know the frustration of putting in the effort and wanting more from your results. I also understand how easily business goals can keep pushing your health down the list.
I’m bringing that perspective to this conversation with Adrian: how do we give our fitness the attention it deserves while continuing to build ambitious lives?
This webinar is for you if…
You’re a man in your 40s or 50s who wants to get leaner and feel stronger.
You already make an effort but aren’t satisfied with your progress.
You want useful guidance that accounts for work, travel, and a social life.
You’re curious about where coaching, accountability, and medical guidance can help.
You’d rather start learning now than postpone yourself until January.
A few quick questions
Before you write off another year as “getting older,” take a closer look at your approach.
Bring your questions.
Bring the frustration about what hasn’t been working.
Leave with a clearer direction.